Global Customer Engagement Marketing
Designs and leverages revenue-driving growth marketing programs that focus on small and medium customer lifecycle, translates strategic growth plans into integrated customer-facing programs, and enables digital marketing technology and capabilities.
Teams in Global Customer Engagement
US Performance Marketing
Executes US go-to-market activities in owned and paid digital media including FedEx.com, Search, Paid media, Email, digital content, and more. Utilizes integrated digital media planning, audience management, personalization, and testing to deliver efficient and effective marketing program results. Monitors marketing performance with dashboard and analytics to help optimize and improve marketing spend in campaigns and in marketing channels.
Global Engagement & Integration Marketing
Works across teams to coordinate and maximize investments in strategic growth programs, and launches and maintains technologies that enable execution of customer engagement practice.
Integrated Marketing
Drives customer awareness, consideration, trial, and usage of our products and services with focus on e-commerce, Business-to-Business, and specialty operating companies.
Global Brand Advertising and Sponsorship
Advertising and Sponsorship Marketing promote the FedEx brand worldwide through television and digital media, social postings, engaging content and sponsorships. We use data, analysis and new technologies to get the right message to the right customer, and to determine if we’ve been successful. The shared affinities and passions within our sponsorship portfolio enable us to support Sales relationships, broaden customer messaging and showcase FedExCares programs. Whether it’s leading projects or collaborating with our business partners, we love helping FedEx win!
Related areas
Global Communications
Collaborate, lead, and deliver proactive strategic communications that show how FedEx is the network for what’s next.
explore Global Communications
Global Digital
Deliver market-leading digital customer experiences that delight, differentiate, and disrupt.
explore Global Digital